Consumer Insight and Sensory Science Laboratory (CISSL)
Consumer Insight
Consumer Database
- Maintained since 1984
- 5,800+ households
- Heterogeneous demographic representation (age, gender, ethnic background, employment status, education, etc.)
- Capability to meet multi-level recruitment criteria
Consumer Sensory Laboratory and Central Location
Tests
Consumer Sensory Tests
- Consumer sensory laboratory tests and central location tests
- Consumer acceptance tests for research guidance, product maintenance, improvement or optimization
- Capability for testing 50 to 400+ consumers per study
- Respondents recruited from CISSL to fit specific demographic, attitudinal and usage characteristics
- Global testing capability and experience
- Computerized ballots for rapid reporting of results
Home Use Tests
Tests consumer acceptance, preference or product performance in consumer households- 50 to 100 responses per product
- Households recruited from CISSL consumer database to ensure high response rate
Consumer Surveys
- Consumer attitudes, opinions, perceptions, habits and practices
- Mail or telephone surveys to 1,000+ households
- High response rate; 60 to 96% average
Focus Groups
- Obtain in-depth information about consumer's attitudes, opinions, perceptions, habits and practices
- Conference-style settings with adjoining kitchen facilities
- Use on-site and/or commercial focus group facilities
- Screener development for targeted recruitment
- Trained moderators
- Development and pre-testing of moderator's guide
- Interpretation of qualitative data